Director, Product Marketing

About Us
Crescendo.ai is transforming customer success with cutting-edge generative and agentic AI. Our platform powers seamless, intelligent support across every channel—enabling teams to scale without sacrificing the human touch. We're on a mission to outperform legacy incumbents with smarter automation and better customer experiences.

The Role
We’re hiring a Director, Product Marketing to drive the intersection of product, marketing, and sales. Reporting to the Sr. Director, of Product Marketing, in this role you'll help unblock deals, build sales enablement content, refine messaging, and drive competitive strategy. If you're deeply strategic but love rolling up your sleeves, this is for you.

What you’ll do:

Own the Sales Process Experience

• Analyze the sales funnel to identify friction points and optimize every stage of the cycle.
• Understand when deals get stuck—and help solve it (e.g., legal, infosec, procurement, etc.).
• Create demo narratives, lead demo training, and ensure our story lands consistently.

Competitive & Market Intelligence

• Identify and monitor competitors, track shifts in the market, and proactively respond.
• Create internal battlecards to arm sales with win/loss intel, key objections, and positioning.
• Develop external-facing comparison materials with content writers—web, PDF, slides, etc.

Sales Enablement & Content Creation

• Build and maintain sales collateral like decks, leave-behinds, one-pagers, and customer stories.
• Test and iterate messaging with real-time feedback from the field.
• Own sales enablement training: host sessions, record playbooks, and drive consistency across the team.
• Train the team on how to sell against competitors with clarity and confidence.

Go-To-Market Launches

• Collaborate deeply with sales, marketing, product, legal, and finance to drive GTM alignment.
• Lead go-to-market launches with positioning, messaging, and enablement materials.
• Ensure our external voice reflects our strengths and differentiators—clearly and powerfully.

Strategic Pricing & Packaging

• Partner with sales to evaluate different pricing and packaging strategies.
• Analyze what resonates in the market, what customers are willing to pay for, and how to present it.
• Work with finance and cross functional teams to model options and inform pricing decisions.
   

What we expect from you:

• 7+ years in product marketing, sales enablement, or related GTM roles in B2B SaaS
• Experience working directly with sales teams and influencing close rates and velocity
• Proven track record of building and scaling sales enablement programs
• Strong storytelling and messaging instincts with the ability to synthesize complex ideas
• Deep understanding of B2B sales cycles and buyer journeys
• Strategic thinker with a bias for execution—you don’t just make the playbook, you run the plays
• Highly collaborative, analytical, and resourceful in fast-moving environments
   

What you’ll get in return:

• Full-time employment
• Competitive compensation based on experience
• A dedicated wellness program, including support from an in-house psychologist 
• Attractive benefits package including medical, dental, and vision options based on location
• Access to free posture-based fitness workouts from home
• Paid Sabbatical Leave
• Training opportunities provided by PartnerHero and outside entities
• 1-on-1 coaching with feedback sessions, mentorship, and opportunities for cross-functional development

Company Culture is at our core

Culture leads, success follows. Our core values bring intention to our work and set the tone for our culture. From the partners we serve to the associates who work with us, we share a set of core values that guide our actions.

• Care for others - Cooperate, empathize, and seek opportunities to put each other first.
• Embrace growth - Expand your mind by taking calculated risks, developing your skills, and staying open to change
• Manifest trust - Trust is the bond that allows us to work at our highest levels, as members of a team, in a unified direction. It is continuously earned by delivering on our commitments.
• Take ownership - Doing the right thing should come naturally.
• Be humble - Seek guidance, receive feedback, ask questions, and listen to your colleagues

Crescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact [email protected].